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Digital Marketing Manager

The Digital Marketing Manager will lead all of Teikametrics' digital marketing and demand generation activity to drive rapid growth.

You have a proven background in performance marketing optimized for customer acquisition and engagement. Metrics are baked into your DNA, and—now—you seek a leadership role at an industry changing company that incorporates and fully utilizes your marketing and product strengths.

Skills and Experience

  • 4+ years of digital marketing experience, a portion of which was spent scaling hyper-growth, early-stage companies (B2B or B2B2C)
  • Former or current responsibility for leading growth at a SaaS company
  • Experience managing and optimizing paid advertising budgets to maximize growth whilst controlling for CAC
  • Deep experience with Hubspot/Marketo, Google Analytics, Intercom, Heap, Segment, Optimizely, MySQL, Excel, R, Tableau, and other analytics tools to evaluate data around user behavior, conversion rates, and funnel analysis to create feedback loops for optimization
  • Strong capacity to utilize A/B tests, viral loops, landing pages, and email delivery to inform and propel growth
  • Extensive knowledge and understanding of a wide spectrum of acquisition channels like Email, SEO, SEM, Affiliates, Sponsorships, Facebook, Twitter, LinkedIn, and Google Adwords, to access customers
  • Capacity to independently address ambiguous problems through a thoughtful, structured approach

Responsibilities

  • Oversee and manage all organic and paid advertising channels
  • Develop and oversee rigorous testing methodologies and optimization programs to better understand customers, analyze conversion funnels, and drive customer engagement and retention
  • Interface with the product and engineering team to rapidly design, iterate, build and optimize landing pages, user flows, and product funnels
  • Utilize precision analytics to inform marketing and product strategies; provide performance results to executive team
  • Drive content creation, campaigns, and metrics to fuel inbound lead strategy
  • Work with sales to relentlessly adjust and refine outbound targeting and sales processes
  • Synthesize inputs from multiple data sources to identify engagement and retention opportunities
  • Review new technologies and keep Teikametrics at the forefront of marketing developments

Benefits:

  • Amazing office featured in BostInno's Office Envy
  • Blue Cross Blue Shield health care plan
  • Blue Cross Blue Shield dental plan
  • 401k
  • Unlimited Vacation
  • Free Coffee & Snacks
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